Pokémon 30th Celebration Ultra-Premium Collection: where to buy in Australia

According to The Pokémon Company, each 30th Celebration Ultra-Premium Collection includes:

• 1 foil promo card featuring Pikachu ex (day- or night-themed, illustrated by YOSHIROTTEN)
• 1 foil promo card featuring Espeon ex (Day) or Umbreon ex (Night)
• 1 playmat featuring Pikachu, Espeon or Umbreon, and more
• 65 card sleeves
• 1 deck box
• 1 metal coin featuring Espeon or Umbreon
• 6 damage-counter dice
• 29 Pokémon TCG: 30th Celebration booster packs
• 1 Pokémon TCG: 30th Celebration Classic Collection booster pack (three etched cards from the Classic Collection)
• A code card for Pokémon TCG Live

That is 30 packs in total. Each standard 30th Celebration pack holds five foil cards, one foil Basic Energy and a TCG Live code card, so the 29 regular packs give you 145 foil cards, plus three Classic Collection cards and the two promos.

Pokémon says the collection is available "where Pokémon TCG products are sold". In Australia that usually means Kmart, Big W, Target, EB Games, JB Hi-Fi and independent game stores. Here is what we could confirm on 15 November 2026:

The Pokémon Company launched 30th Celebration on 16 September 2026, the first Pokémon TCG expansion with a simultaneous worldwide launch in participating markets. Official highlights:

• More than 150 cards, and every card in a booster pack is foil.
• 30 Pikachu rare cards, each by a different artist, with one in every booster pack.
• 30 iconic cards in the Classic Collection, such as Base Set Charizard and Pikachu & Zekrom-GX, with a new foil treatment. These are not legal in Standard.
• More than 20 illustration rare and special illustration rare cards.
• Two Futuristic rare cards, Mewtwo and Mew, by artist YOSHIROTTEN, who also designed the Basic Energy in each pack.
• Pokémon ex including Mewtwo ex, Mew ex, Umbreon ex, Salamence ex and Greninja ex.

We are not going to tell you a number, because it depends on the price you pay and what you want from it. Use these checks instead:

1. Work out the price per pack. Divide the price by 30. At the reported US price of US$179.99 that is about US$6 a pack, with the promos, playmat and accessories thrown in. At $862.49, the cheapest Big W Marketplace listing we saw, it is about $28.75 a pack.
2. Compare with packs on the shelf. If loose 30th Celebration packs or booster bundles are available at normal retail, compare the per-pack cost. If the UPC costs much more per pack, you are paying for the box, the promos and the accessories.
3. Value the extras honestly. Will you use the playmat, sleeves and deck box? Do you want the Pikachu ex and Espeon ex or Umbreon ex promos? Check recent eBay Australia sold prices for those promos rather than guessing.
4. Sealed or opened? If you plan to keep it sealed as a collectable, it is a long-term bet with no guarantee. If you plan to open it, you are buying 30 packs of fun, and most packs will not contain a chase card.

• Check who the seller is. On Big W, JB Hi-Fi and similar sites, look for "sold by" or "Marketplace" on the product page. A listing on a big retailer's website is not always the retailer's own stock or price.
• Know the real price. Keep the reported US$179.99 and any Australian shelf price in mind. Anything far above that is a resale price, and you can usually wait for a restock.
• Watch "USA IMPORT" listings. They may be genuine US stock, but you pay a premium and may have weaker return options. Read the seller's returns policy first.
• Inspect the seal. Factory shrink-wrap should be tight with neat seams. Loose, wrinkly or glued wrap can mean a box has been opened and resealed with packs swapped out.
• Pay safely. On Facebook Marketplace or in groups, avoid bank transfer to strangers. Use a payment method with buyer protection, and meet in person to inspect if you can.
• Report scams. If you are scammed, contact your bank and report it to Scamwatch.

For card-level checks, see our guide to spotting fake Pokémon cards.